Archive for julho \11\UTC 2014

BlackBerry Passport: Breaking Design Boundaries

11 julho, 2014

Inside BlackBerry

Many have thought that creativity around the design of smartphones was dead – rectangular device… screen… volume and input buttons. In fact, device companies have been emulating the same, entertainment-driven look for so long that there’s been a homogenization of the visual cues in smartphone design, to the point that some called 2013 “The Year the Smartphone Died.

Stuck in a Rectangular World

We’ve been living in a rectangular world for quite some time and know it’s a great ergonomic design that drives content, media consumption and quick communications. However, the rectangle has become a de facto approach to smartphone design, perhaps limiting innovations.

Just as a PASSPORT is the universal symbol of mobility and was the inspiration for the size and form factor of this device, your BlackBerry Passport becomes your ticket to open new doors of opportunity.

It’s Hip to be Square

There’s a marriage of…

Ver o post original 398 mais palavras